Advanced brand management : managing brands in a changing...

Advanced brand management : managing brands in a changing world

Temporal, Paul
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Kategori:
Business & Economics - Sales & Marketing
Tahun:
2010
Edisi:
2nd ed
Penerbit:
John Wiley & Sons (Asia)
Bahasa:
english
Halaman:
350
ISBN 10:
0470824492
ISBN 13:
9780470824498
Fail:
PDF, 1.56 MB
IPFS:
CID , CID Blake2b
english, 2010
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Istilah utama

 
brands
product
market
strategy
companies
consumers
customer
products
positioning
consumer
personality
corporate
customers
branding
advanced
values
communications
emotional
relationship
advertising
global
managers
target
valuation
key
sales
percent
crm
markets
innovation
focus
successful
employees
relationships
technology
financial
attributes
strategic
brand’s
mazda
price
equity
competitive
total
category
itself
mobile
perceptions
understanding
users
mtv
extensions
ensure
manager
analysis
loyalty
company’s
growth
staff
approach

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